Heart, Smarts, Guts, and Luck
what it takes to be an entrepreneur and build a great business
Traits and profiles of great entrepreneurs
Heart : winning with the heart
Smarts : IQ is only the beginning
Guts : how to initiate, endure, and evolve
Luck's inevitable role in business building
Business archetypes and iconoclasts
Putting it all together
True north questions for reflection
E.A.T.: take the self-assessment survey
Wrapping it all up
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