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Managing the President's Message

The White House Communications Operation
Kumar, Martha Joynt (Book - 2007 )
Managing the President's Message


Item Details

"Political scientists are rarely able to study presidents from inside the White House while presidents are governing, campaigning, and delivering thousands of speeches. It's even rarer to find one who manages to get officials such as political adviser Karl Rove or presidential counselor Dan Bartlett to discuss their strategies while those strategies are under construction. But that is exactly what Martha Joynt Kumar pulls off in her new book, which draws on her first-hand reporting, interviewing, and original scholarship to produce analyses of the media and communications operations of the past four administrations, including chapters on George W. Bush and Bill Clinton." "Kumar describes how today's White House communications and media operations can be at once in flux and remarkably stable over time. She describes how the presidential Press Office that was once manned by a single presidential advisor evolved into a multilayered communications machine that employs hundreds of people, what modern presidents seek to accomplish through their operations, and how presidents measure what they get for their considerable efforts." "Laced throughout with in-depth statistics, historical insights, and you-are-there interviews with key White House staffers and journalists, this dissection of presidential communications operations will be key reading for scholars of the White House researching the presidency, political communications, journalism, and any other discipline where how and when one speaks is at least as important as what one says."--BOOK JACKET.
Authors: Kumar, Martha Joynt
Title: Managing the president's message
the White House communications operation
Publisher: Baltimore :, Johns Hopkins University Press,, 2007
Characteristics: xxxii, 345 p. :,ill. ;,24 cm
Contents: Creating an effective communications operation
The communications operation of President Bill Clinton
The communications operations of President George W. Bush
White House communications advisers
The press secretary to the President
The gaggle and the daily briefing
Presidential press conferences
Managing the message
Summary: "Political scientists are rarely able to study presidents from inside the White House while presidents are governing, campaigning, and delivering thousands of speeches. It's even rarer to find one who manages to get officials such as political adviser Karl Rove or presidential counselor Dan Bartlett to discuss their strategies while those strategies are under construction. But that is exactly what Martha Joynt Kumar pulls off in her new book, which draws on her first-hand reporting, interviewing, and original scholarship to produce analyses of the media and communications operations of the past four administrations, including chapters on George W. Bush and Bill Clinton." "Kumar describes how today's White House communications and media operations can be at once in flux and remarkably stable over time. She describes how the presidential Press Office that was once manned by a single presidential advisor evolved into a multilayered communications machine that employs hundreds of people, what modern presidents seek to accomplish through their operations, and how presidents measure what they get for their considerable efforts." "Laced throughout with in-depth statistics, historical insights, and you-are-there interviews with key White House staffers and journalists, this dissection of presidential communications operations will be key reading for scholars of the White House researching the presidency, political communications, journalism, and any other discipline where how and when one speaks is at least as important as what one says."--BOOK JACKET.
ISBN: 080188652X
9780801886522
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