Beyond the Idea

How to Execute Innovation in Any Organization
Govindarajan, Vijay (Book - 2013)
Beyond the Idea

Item Details

Authors: Govindarajan, Vijay
Title: Beyond the idea
how to execute innovation in any organization
Publisher: New York :, St. Martin's Press,, 2013
Edition: First edition
Characteristics: xiv, 178 pages :,illustrations ;,22 cm
Content Type: text
Media Type: unmediated
Carrier Type: volume
Notes: Includes index
Contents: Part I: Three models for making innovation happen. The other side of innovation
Model S is for small initiatives
Model R delivers repeatable innovation
Model C is for all other innovations
Part II: Model C: build the team. Build the team: an overview
Divide the labor
Assemble the dedicated team
Manage the partnership
Part III: Model C: create the plan. Create the plan: an overview
Create a structure for disciplined experimentation
Break down the hypothesis
Seek the truth
Conclusion: key lessons learned
Additional Contributors: Trimble, Chris.
ISBN: 9781466835412
Statement of Responsibility: Vijay Govindarajan and Chris Trimble
Subject Headings: Creative ability in business New products Technological innovations Management Diffusion of innovations Management
Topical Term: Creative ability in business
New products
Technological innovations
Diffusion of innovations
LCCN: 2013013487
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app02 Version Arkelstorp Last updated 2014/10/23 09:41