Beyond the Idea
how to execute innovation in any organization
Model S is for small initiatives
Model R delivers repeatable innovation
Model C is for all other innovations
Part II: Model C: build the team. Build the team: an overview
Divide the labor
Assemble the dedicated team
Manage the partnership
Part III: Model C: create the plan. Create the plan: an overview
Create a structure for disciplined experimentation
Break down the hypothesis
Seek the truth
Conclusion: key lessons learned
Diffusion of innovations
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