So, you have an idea for a business. Now what? We can help you decide whether and how to proceed. This series of virtual workshops is presented at no charge in conjunction with San Jose Library and the Santa Clara County Library District.
August 10, Session 2: Marketing Plan
The second workshop provides clients with an introduction to marketing communication methods and tools to maximize your customer reach. The discussion in the Marketing Plan workshop covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, clients will know how to: outline their marketing strategy, test their marketing message, choose the right sales channel, and exercise their marketing strategy.
About The Course Instructors:
This course is taught by multiple instructors on different occasions. All instructors are experienced professionals, most with 30 years or more of business experience in their own business or senior levels of management. Many are retired executives who have spent their careers in business and know the many facets of a business from sales to operations to cash flow. They are selected to teach because they bring a meaningful background in the course material and can talk about their experiences to better illustrate the topic.
Please note: SCORE class sessions will not be recorded.
Online Registration is necessary. Please be sure to include your email address so that we can send you the login instructions for each session. Registration closes at 9 pm on the evening prior to each session