Fixing the Game

Fixing the Game

Bubbles, Crashes, and What Capitalism Can Learn From the NFL

Book - 2011
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Publisher: Boston, Mass. : Harvard Business School Pub., c2011
ISBN: 9781422171646
1422171647
Branch Call Number: 658.4 MARTIN
Characteristics: vii, 251 p. : ill. ; 22 cm

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STEVE CASBURN
Feb 18, 2016

For more than 30 years, corporations have taken it as gospel that their role is to maximize short-term shareholder value. Martin explains why this approach fails as a business strategy, noting that businesses such as Apple and Procter & Gamble which put service to their customers ahead of maximizing shareholder value actually provide more value to their shareholders.

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