Mad Women

Mad Women

The Other Side of Life on Madison Avenue in the '60s and Beyond

Book - 2012
Average Rating:
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"Mad Women is a tell-all account of life in the New York advertising world of the 1960s and 70s from Jane Maas, a female copywriter who succeeded in the primarily male environment portrayed by the hit TV show Mad Men. Fans of the show are dying to know how accurate it is: did people really have that much sex in the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally yes. And her book, based on her own experiences and countless interviews with her peers, gives the full stories, from the junior account man whose wife nearly left him when she found the copy of Screw magazine he'd used to find "entertainment" for a client, to the Ogilvy & Mather agency's legendary annual sex-and-booze filled Boat Ride, from which it was said no virgin ever returned intact. Wickedly funny and full of juicy inside information, Mad Women also tackles the tougher issues of the era, such as equal pay, rampant jaw-dropping sexism, and the difficult choice many women faced between motherhood and their careers"--Provided by publisher.
Publisher: New York : Thomas Dunne Books, 2012
Edition: 1st ed
ISBN: 9780312640231
0312640234
1429941146
9781429941143
Branch Call Number: 659.1092 MAAS
Characteristics: x, 228 p. : ill. ; 22 cm

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j
joliebergman
Apr 17, 2013

I suspect Mad Men fans would like... I am not a Mad Men fan...

s
steph_peregrine
Jun 22, 2012

Did this need to be a whole book? Probably not. Jane Maas has already written an autobiography (which I'm now curious to read, although apparently it's less dishy), and this often feels like it's blatantly cashing in on Mad Men's popularity, with frequent references and comparisons to the show. It's a pretty fluffy read overall, mildly entertaining but not a must-read or a serious study of women in advertising.

m
margaree
Apr 16, 2012

the book got off to a slow start - maybe the first third. i plugged on and the rest i quite enjoyed. "wickedly funny" i don't know about but definitely entertaining, and the author sounds like a very interesting woman.

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