Sleights of Mind

Sleights of Mind

What the Neuroscience of Magic Reveals About Our Everyday Deceptions

Book - 2010
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Stephen Macknik and Susana Martinez-Conde, the founders of the new discipline of neuromagic, have convinced some of the world's greatest magicians to allow scientists to study their techniques for tricking the brain. This book is the result of the authors' yearlong, world-wide exploration of magic and how its principles apply to our behavior. Magic tricks fool us because humans have hardwired processes of attention and awareness that are hackable--a good magician uses your mind's own intrinsic properties against you. Now magic can reveal how our brains work in everyday situations. For instance, if you've ever bought an expensive item you'd sworn you'd never buy, the salesperson was probably a master at creating the "illusion of choice," a core technique of magic. The implications of neuromagic go beyond illuminating our behavior; early research points to new approaches for everything from the diagnosis of autism to marketing techniques and education.--From publisher description.
Publisher: New York : Henry Holt and Co., 2010
Edition: 1st ed
ISBN: 9780805092813
0805092811
Branch Call Number: 152.148 MACKNIK
Characteristics: x, 291 p. : ill. ; 25 cm

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mikeroyal
Feb 16, 2011

Cognitive science meets magic in sleights of mind. An exploration of why magic fools us while entertaining us as well..in the vein of stevin pinkers 7 dirty words a mix of mind science an fun. Be sure to check out the books website, visual illusions and my favorite apollo robbins pick pocket expert.

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