Marketing for Scientists
How to Shine in Tough TimesBook - 2012
"It's a tough time to be a scientist: universities are shuttering science departments, federal agencies are facing flat budgets, and many newspapers have dropped their science sections. But according to Marc Kuchner, this anti-science climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. Kuchner presents methods for building relationships and branding yourself effectively-how to get articles published, use social media, and impress potential employers and funders. Marketing for Scientists distills the strategies needed to keep pace in a Web 2.0 world"-- Provided by publisher.
Publisher: Wasoington, [DC] : Island Press, c2012
Branch Call Number: 502.3 KUCHNER
Characteristics: x, 236 p. : ill. ; 23 cm