The Loyalty Leap

The Loyalty Leap

Turning Customer Information Into Customer Intimacy

Book - 2012
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"The Loyalty Leap arrives at a crucial time, illuminating the best practices for responsibly selecting, collecting, and employing customer data--the raw material of today's marketing industry. Supplemented with compelling corporate stories and the results from an extensive 2011 consumer survey, it provides a snapshot of consumer attitudes about privacy and the use of personal information for marketing and business purposes"-- Provided by publisher.
Publisher: New York : Portfolio Hardcover, 2012
ISBN: 9781591844914
Branch Call Number: 658.8343 PEARSON
Characteristics: viii, 263 p. : ill. ; 24 cm


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