Personal Branding for Dummies

Personal Branding for Dummies

Book - 2014
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This book is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand.
Publisher: Hoboken, NJ : John Wiley & Sons, Inc., [2014]
Edition: 2nd Edition
Copyright Date: ©2014
ISBN: 9781118915554
1118915550
Branch Call Number: 650.1 CHRITTO 2014
Characteristics: xiv, 338 pages : illustrated ; 24 cm

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