How McGruff and the Crying Indian Changed America
A History of Iconic Ad Council CampaignsBook - 2013
Melillo details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. The government got top-notch work; the industry got an insider relationship that proved useful when warding off regulation. Discover the issues and campaigns that have been paramount to the nation's collective memory, and look at challenges facing public service campaigns in the current media environment.
Publisher: Washington, DC : Smithsonian Books, 
Branch Call Number: 659.1936 MELILLO
Characteristics: 226 pages : illustrations ; 24 cm