Nudge

Nudge

Improving Decisions About Health, Wealth, and Happiness

Downloadable Audiobook - 2014
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Thaler and Sunstein show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, the authors demonstrate how thoughtful "choice architecture" can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take--from neither the left nor the right--on many hot-button issues, for individuals and governments alike.
Publisher: Prince Frederick, MD : Recorded Books ; [Prince Frederick, Md.] : [Distributed by] OneClick Digital, 2014, p2008
Edition: Unabridged
ISBN: 9781490617732
Characteristics: 1 sound file (10 hr., 30 min.) : digital

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1aa
May 30, 2017

If anyone isn't in favour of nudging policies, at least sometimes, they've got some justifying to do (or rather rationalizing of the unjustifiable) or they're too clever for everyone else's good. Some aspects of the book are only concerned with American issues, eg., choosing health care plans, but the ideas can be applied anywhere. It even has its own site for new ideas: nudges dot org. The audiobook version was quite awkwardly narrated and was often very slow.

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mbeversman
Oct 14, 2016

I found this book very interesting. I think I would have followed it better if it was not the audio version. Good insight into how options are presented to us, and how that presentation influences our behavior.

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