The Apple Experience

The Apple Experience

Secrets to Building Insanely Great Customer Loyalty

Book - 2012
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Explains what makes the Apple retail experience so successful. This title details the principles and practices behind this total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service.
Publisher: New York : McGraw-Hill, ©2012
Edition: 1st ed
ISBN: 9780071793209
Branch Call Number: 658.812 GALLO
Characteristics: 234 pages : illustrations ; 24 cm


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