Creativity, Inc

Creativity, Inc

Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Audiobook CD - 2014
Average Rating:
Rate this:
From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business -- a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation.
"In 1986, Ed Catmull co-founded Pixar, a modest start-up with an immodest goal: to make the first-ever computer animated movie. Nine years later, Pixar released Toy Story, which went on to revolutionize the industry, gross $360 million, and establish Pixar as one of the most successful, innovative, and emulated companies on earth. This book details how Catmull built an enduring creative culture -- one that doesn't just pay lip service to the importance of things like honesty, communication, and originality, but committed to them, no matter how difficult that often proved to be. As he discovered, pursuing excellence isn't a one-off assignment. It's an ongoing, day-in, day-out, full-time job. And one he was born to do"-- Provided by publisher.
Publisher: [Westminster, MD] : Books on Tape ; New York : Random House Audio, [2014]
Edition: Unabridged
ISBN: 9780804127462
Branch Call Number: 658.4071 CATMULL CD
Characteristics: 11 audio discs (approximately 13 hr.) : digital ; 4 3/4 in
Additional Contributors: Altschuler, Peter
Wallace, Amy
Alternative Title: Creativity Incorporated


From the critics

Community Activity


Add a Comment

PimaLib_JenM Jun 25, 2016

Have I told you I love management and leadership books? Well, I do. There are bad ones, for sure, but this is a good 'un. Made me want to drop my librarian life and become a Pixar artist. I feel like every workplace has the potential to be a place like Pixar where respect, humanity, and empathy are valued. It's also a good narrator on audio, so you won't want to quit half-way through.

JCLNickWB Oct 20, 2015

I appreciated that Catmull focused largely on his failures more than his successes in this book. He talked a lot about what he learned from each failure and how even the successes were not a win-win for all involved. Loved the parts when he berated business books, and dished on the underbelly of silicon valley.

Oct 24, 2014

I tried valiantly to get through this audiobook during my daily commute but by around disc 8 I just couldn't take much more of the endless stream of platitudes or the folksy narration that made me unwillingly picture none other than Up's crotchety protagonist Carl Frederickson. There were some interesting anecdotes re: the origins of Pixar studios and computer animation in general, to be sure, but I feel that after a while the management-related themes became very repetitive and smug. Disappointing, given the hype surrounding this book.


Add Age Suitability

There are no ages for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number


Subject Headings


Find it at SCCLD

To Top