A Global History of AdvertisingBook - 2013
Adland is the first book to explore the development of advertising from an international perspective. Delving into the origins of modern advertising, it moves forward to examine the evolution of the current global advertising landscape, with all its rivalry and consolidation.
Publisher: London ; Philadelphia, PA : Kogan Page, 2013
Edition: Second edition
Branch Call Number: 659.109 TUNGATE 2013
Characteristics: x, 259 pages, 16 unnumbered pages of plates ; 24 cm