Brainfluence

Brainfluence

100 formas de convencer y persuadir a través del neuromarketing

Book - 2015 | Spanish
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"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems. This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters, each containing one key strategy. The chapters are organized into major groups, mainly by application: in-person sales, Web marketing, print advertising, and many others. The book explains several key concepts, including: New insights into what makes people buy, Ways for brands to form emotional bonds with customers, Short, easy to digest ideas that can be accessed in any order, Techniques for all types of businesses, including small businesses and non-profits This book contains practical, easy-to-understand ways to improve marketing, advertising, and sales efforts"-- Provided by publisher of the English language edition.
Publisher: Barcelona : Empresa Activa : Ediciones Urano, 2015
Edition: 1.a edición
Copyright Date: ©2015
ISBN: 9788492921164
8492921161
Branch Call Number: SPANISH 658.8001 DOOLEY
Characteristics: 383 pages ; 22 cm
Additional Contributors: Marino Sánchez, María Isabel

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