Confessions of An Advertising Man

Confessions of An Advertising Man

Book - 2013
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Publisher: Harpenden, Herts, [UK] : Southbank Publishing, 2013
Copyright Date: ©1987
ISBN: 9781904915379
190491537X
Branch Call Number: HF5810.O34 A3 2013
659.1092 OGILVY
Characteristics: 190 pages : illustrations ; 24 cm

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RyMac92
Jul 07, 2018

Fairly boring. More anecdotes than practical advice. Spends a bit too much time reminiscing and not enough detailing how he runs his business. Certainly plenty to take away for anyone looking to improve themselves or their business.

kthompson7 Dec 25, 2012

This is a book by the marketing pioneer David Ogilvy. In it he states that his advertising efforts and success are based on research. Some where I read that this was a good book to read for someone starting a creative firm (for example marketing or architecture). I agree with that, particularly chapter 10, How to Rise to the Top of the Tree (Advice to the Young). It is a fun read and if read carefully you will take away some marketing basics. "Never set your copy in reverse (white type on a black background), and never set it over grey or a coloured tint." He doesn't provide statistics to back up his statements, but his Madison Ave fame and company's fortune make him believable that at some point they must have researched. (It couldn't all have been luck!?!) I recommend this book for those in creative professions where at some point your firm's creativity will be tested by the consumer market. For example Ogilvy emphasizes specializing. Become a 'specialist' before taking off to become an 'account executive'. I take that to mean better to be an excellent copy writer now, so you can be a better manager later. Otherwise you may end up a so-so copy writer now and a poor manager later. Develop your skill set as early as possible to prepare to be able to find solutions later. I recommend this book.

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kthompson7 Dec 25, 2012

Never set your copy in reverse (white type on a black background), and never set it over grey or a coloured tint.

kthompson7 Dec 25, 2012

When people aren't having fun, they seldom produce good work.

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