How You Decide

How You Decide

The Science of Human Decision Making

DVD - 2016
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"In How You Decide: The Science of Human Decision Making, Professor Ryan Hamilton, Associate Professor of Marketing at Emory University's Goizueta Business School, uses research revealed via the scientific method to understand and explain human decision making. While his easygoing manner and anecdotes about surprising and bizarre choices will keep you enthralled, Professor Hamilton also shares what decision science has revealed through empirically tested theories that make falsifiable predictions and lead to testable hypotheses."--provided by publisher's website.
Publisher: Chantilly, Va. : Teaching Company, [2016]
Copyright Date: ©2016
ISBN: 9781629973203
Branch Call Number: DVD 153.83 HOW
QA279.4 H69 2016
Characteristics: DVD,video file,DVD video
DVD,4 3/4 in
4 videodiscs (approximately 720 minutes) : sound, color ; 4 3/4 in. + 1 course guidebook (vi, 202 pages : illustrations ; 19 cm.)
Additional Contributors: Hamilton, Ryan
Teaching Company


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