How to Make It in the New Music Business

How to Make It in the New Music Business

Practical Tips on Building A Loyal Following and Making A Living as A Musician

Book - 2017
Average Rating:
Rate this:
"In the last decade, no industry has been through as much upheaval and turmoil as the music industry. If you're looking for quick fame and instant success, you're in the wrong field. It's now a democratic, "DIY" business, and any guide to success in these new waters must be told by someone who's already survived them. Giving today's aspiring musicians the practical tools they need to build and maintain a lifelong career, How to Make It in the New Music Business becomes not only a brilliantly compiled tutorial on how to accomplish specific tasks--routing a tour, negotiating contracts, getting paid for Spotify and Pandora plays, or even licensing music to commercials, film, and television--but also a manifesto that encourages musicians to pave their own path. Written in clear, easy-to-follow chapters, Ari Herstand's necessary and definitive handbook promises to redefine what it means to "make it" in the brave new world of professional music, "--WW Norton.
Publisher: New York : Liveright Publishing Corporation, 2017
Edition: First edition
ISBN: 9781631491504
Branch Call Number: 780.23 HERSTAN
Characteristics: xviii, 457 pages : illustrations ; 24 cm


From the critics

Community Activity


Add a Comment

Mar 11, 2018

A musician myself, I hear a lot of sometimes hard truth in Herstand's reporting on how he's made a living in today's musical world. Now that earning most of one's income from recordings has ceased because of free downloads, he explains how to use social media, local fans, bookers, and club owners, YouTube videos, etc. to sell concert tickets and merch (T-shirts, CD's, art) as one's main source of income. Except for a brief period near the sudden end of the CD's heyday, when certain debasers of the Grand African/American Musical Tradition made obscene profits, recording contracts have historically paid low remuneration to musicians. Record companies did often invest in "artist development"; now, if your first record's not a big hit, you're gone - ("99 out of 100 modern recording contracts don't result in a second album release.")

Therefore, your career is really in your own hands, not some record company's. A.H. wisely points out that even if you do eventually want to go the traditional company route, you'll be in a far better negotiating position if you've already built a successful career and fan base. As Steve Vai (not in this book) says "You can sit and cry that things have changed, or you can realize that, with hard work, musicians now have more power than they've ever had to build and shape their own artistic destinies."

May 06, 2017

By far the best book currently available on the realities and strategies of making a living in the contemporary music industry.


Add Age Suitability

There are no ages for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number


Subject Headings


Find it at SCCLD

To Top