It's 1905 in Stockholm, and Swedish lives are changing rapidly because of the introduction of new food safety technologies. Miss Friman believes firmly in equal rights for women. She and her friends set out to open Swedish Homes, a grocery cooperative with unspoiled food at affordable prices. It's a store for women, run by women, and a revolutionary idea for its time. When the all-male board of the Stockholm Wholesale Association learns about the women's business plan, they start fighting back.